"We have a laser. Use case TBD."
BizByCT has acquired a laser. It is a real laser. It arrived last Tuesday in a box that was larger than expected. The laser is capable of engraving materials, cutting thin stock, and producing a beam that CT's cat finds extremely interesting.
The laser cost $340, which represents the largest single capital expenditure in BizByCT history and is reflected in the target raise. CT would like to recoup this investment and then some, which is why you are reading this.
The laser represents an optionality play. Rather than committing to a single use case before fully understanding the asset, BizByCT has taken the position that the laser should be allowed to find its own purpose. Current hypotheses under active evaluation include:
CT has a sixth hypothesis that he is not ready to share publicly. It involves the laser, a concept from woodworking, and something he saw on YouTube at 11:45 PM on a Thursday. He describes it as "potentially the biggest one." Investors who commit before the use case is announced will receive a 10% equity bonus, terms of which are to be determined, as are the terms of anything else.
CT has a laser and no budget to operationalize it. The laser is currently sitting on a workbench next to an incomplete prototype of PuttPuttr™ and the foam ball from DeskSport Pro. This is not an efficient allocation of assets. With investor capital, CT can purchase materials, develop a use case, and begin generating the first revenue in BizByCT history.
The laser does not generate revenue on its own. This is the problem. The solution is money.
The global laser engraving market is projected to exceed $5 billion by 2028. BizByCT intends to participate in this market in some capacity. The specific capacity is under development. Investors should be comfortable with this level of specificity, as it is the maximum currently available.
The personalized gifts market is separately valued at over $30 billion annually. CT can engrave names on things. Names are personal. The thesis is coherent at a high level of abstraction.
CT — Founder and Laser Operator. Has watched fourteen YouTube videos about laser engraving and considers himself intermediate. Has not yet engraved anything, pending identification of something worth engraving. Committed to figuring this out before the laser collects too much dust.